Inside Out – South African Fashion Designers Sewing Success

The author investigates the experiences of and problems faced by local designers in producing garments with a uniquely home-grown signature, meeting consumer demand in terms of price and volume, and being competitive in the current context of the global and local market. Despite enormous challenges, numerous South African designers are achieving success in different ways and in so doing, have established viable business operations through perseverance and creativity in a highly competitive environment.

The author investigates the experiences of and problems faced by local designers in producing garments with a uniquely home-grown signature, meeting consumer demand in terms of price and volume, and being competitive in the current context of the global and local market. Despite enormous challenges, numerous South African designers are achieving success in different ways and in so doing, have established viable business operations through perseverance and creativity in a highly competitive environment.